第364章 人工豆浆(1 / 5)
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经过昨夜推心置腹一番长谈,许玖玥终于咽下胸口堵着的所有闷气,欣然接受了自己准少奶奶的身份。
人逢喜事精神爽,心情好,她打从上班就开始期待下班能跟徐郅恒一起回家拉磨。
好在留有半数理智,没成了百分百恋爱脑,到办公室给太子爷发了个表情包报备后,许玖玥一整天的工作状态都干劲儿十足。
早会结束后不久,婚博会主办方来华旅大厦跟许玖玥的团队开会,商讨即将于6月18-19举办的夏季婚博会筹备事宜。
婚博会最终是许玖玥带着咖姐一起做,amy打辅助。
许玖玥在会上向合作方展示ppt里的名单:“目前燕城的五星级酒店参展率能达到90%,国内外酒店管理集团来参展的有27家,我们酒店不单独设展位,会合进华旅酒店管理公司展位内部,目前看来,按照你们那边给酒店板块儿分配的区域和使用面积已经很拥挤了,正在洽谈的四星级酒店没办法全部安排进来,所以我们就全部都没应下,今天喊你们过来就是想重新规划一下各酒店的展位,看看能否扩充喜宴区域的使用面积。
我们分析了一下历年来婚博会现场签单的数据,横向对比其他婚礼行业相关品牌的等级划分后发现一个规律,无论是珠宝、婚纱照、蜜月旅行这些刚需项目,还是婚礼甜品、喜糖回礼订制等新兴消费品,婚博会上安排的品牌几乎都能分出高中低三个档次,至少是高中两档,所以,为确保婚博会展商档次仅保留五星级酒店的方案实在违背了大众消费理念,我认为,不仅四星级酒店和会所对整个婚宴市场的影响力不容忽视,燕城比较火爆的酒楼场地我也建议诚意邀请他们来参加婚博会。
当然,我也清楚无论是酒店还是酒楼,你们在展位费上给予我们酒店业的优惠力度非常大,具体如何规划展区还是要以你们那边的收益结构为准,我们会展中心会全力配合前期宣传,最重要的,希望我们首战告捷,为今年九月和明年三月的婚博会打下坚实的市场基础……”
婚博会主办方李总监跟许玖玥和她的团队都很熟了,她迅速在纸上列了个表格,提出疑问:“五星级酒店平日婚宴门市价都血贵,你联动饭店协会推了全燕城统一促销起价和优惠礼包,这个我们已经在网站上宣传了一阵儿了,很多新人都是打算过来抄底的,可四星级及以下的酒店本身价位就不算高,价格上没有吸引力,要怎么吸引新人当场下单?我们背后的赞助商和大老板只看数字,婚博会期间各个板块的总收益和客单均价才是决定下一届婚博会最终命运的要因。”
许玖玥推了个报表到对面,唰的一声,李总监一把按住。
许玖玥笑了笑:“李姐,隔行如隔山,酒店圈的打法你们不清楚,你们老板更是没机会接触一线,报表您翻翻看,目前燕城的婚宴市场,酒楼的占比是最大的,别看一桌费用可能也就是五星级酒店一位的价格,但架不住他们活儿接的密,你们呢,是华国婚博会,攻的是全国市场,按理说燕城婚博会没法跟你们比,这就好比星级酒店瞧不上社会餐饮,完全不拿中低端品牌当竞品,结果呢?看数字说话,说这话可能是长他人志气,但论婚宴成绩,五星级酒店始终比不上中端消费市场。”
……
一阵举例论证、激烈商讨过后,许玖玥简单收了个尾:“李姐,燕城婚博会规模小,会比咱们早一周在农展馆举办,您那边这次想拉拢酒楼和热门会所可能没戏了,他们不可能连着两周都办活动,一是没预算,二是很可能在燕城婚博会上把场地都卖了,满了,参加咱们华国婚博会也没得卖、没什么意义了。
所以这次只能考虑拉四星级酒店和一些没上燕城婚博会的高端会所,尝试过后,等到今年秋季婚博会的时候你们就会想要努力拉拢更多社会餐饮进来了……”
诺华酒店和华旅会展中心硬装均已完成,目前都处于除甲醛、填充软装和排查电路安全隐患等阶段,会后,两个团队又去会展中心走走看看,边聊边规划,不知不觉,到了饭点儿。
咖姐提议:“李姐咱中午一块儿吃个饭吧?您看我们酒店一直装修始终没落着请您和您的团队吃个饭。”
李总监爽朗笑:“不了不了,下午我们大老板要过来跟我们开会,等你们酒店重新开业,我们一定过来捧场。”