第二百八十章 管委会领导考察(1 / 2)
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随着新一届标王的诞生,会场的气氛也打到了高潮。杨帆捅了捅高小川的胳膊,示意他应该站起来接受众人的欢呼和祝贺了。
接下来的舞台便是高小川的,做为启航电子的总经理,他除了不断的接受别人的握手和恭喜外,光是交换回来的名片,他的口袋里就已经要装不下了。
杨帆看这架势明智的选择躲他远一点,他可不希望自己也被人这样围着众星拱月。
开标结束,本届招标大会就算告一段落了。除了中标企业以外,其它的厂商代表已经开始陆续退场了。如果说前面的投标环节是企业与企业之间的对决,那么从现在开始,就是中标企业与央视广告部之间的博弈了。
中标企业在等候着随后的签约洽谈会,这其中还是有一些可以和央视讨价还价的空间的。毕竟标的是死的,但是企业花这么多钱,签约时再争取一点有利条件也是常情。
否则投中了标也还可以反悔弃标,企业不过是损失个保证金。就比如说是这次的秦池酒厂,弃标的可能性就非常的大。如果央视不做出让步,把他们的合同价格降低到与酒类中标企业中的第二名持平,那秦池酒厂肯定是会弃标的。
没道理同样的广告资源,它只出两亿我就得出三亿吧。没错价是我报的,但我那个价格是给标王的价格,如今标王又不是我,我凭什么出那么多钱?
要是秦池酒厂果真弃标了,就央视就只能再联系顺位往下数的企业,看看是不是愿意接盘。可那样的话,价格肯定还要低一些。白酒类的第三名报价还不到两亿。
相较于秦池酒厂洽谈室那边的剑拔弩张,启航电子这边就温文尔雅的多了。毕竟是标王企业,陈凯这个广告部主任自然是亲自接待。
陈老哥那可是讲究人,也不和杨帆卖关子,一上来就把央视能给的最好条件都给了杨帆。除了3.5亿的标价不能改以外,其它的广告时段和时长补偿都给足了。
高小川以法人的身份代表启航电子签下了这份广告协议,他的手有点抖。这算是自己人生第一次一把花出去三个亿吧。我滴个乖乖!哪怕广告费的支付签的是按月,平均到每月其实不到三千万。
高小川同志就是沉浸在了一把三亿的刺激之中,都不知道自己是怎么从梅地亚中心走出来的。一路上应付着各家媒体的记者,他只知道机械的回答一句明天请大家到启航大厦召开记者招待会。
唉!这个晕乎劲儿怕是没有两礼拜缓不过来。
次日,启航大厦的一楼大厅被临时布置成了新闻发布会的现场。这是启航做为标王企业无论如何都不可能错过的宣传。
央视对于标王的宣传也是不遗余力的,今天一大早无论是电视财经新闻还是报纸财经传媒,都大幅报道了央视标王的新闻。没有任何广告短时期的传播力度能够媲美新闻,启航电子的大名这次家喻户晓了。