第571章 名字(3 / 4)
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杨建光突然想到了记忆中一个关于vcd行业中大名鼎鼎的vcd品牌,这个品牌跟这个名字集体相似,就叫爱多。
“爱多vcd”由一位姓胡的老板创立,20世纪90年代后期,“爱多vcd”红遍大江南北,一度是华国家电行业最成功的品牌之一。
而爱多公司也成为了当时民营企业的光辉典范。
爱多的发展曾创造了华国家电行业发展史上的一个奇迹,这个奇迹既包括成功的一面,也包括失败的一面。
因为爱多从无到有、从小到大、从辉煌走向破灭,仅仅只用了四年左右的时间。
在一年之后,爱多vcd公司成立,1996年以8200万元拿下官方电视台天气预报后5秒钟的广告标版;
1996年产值2亿元、1997年猛蹿到16亿元,1997年底以2.1亿元的标价成为cctv1998“标王”;
可以说,爱多的胡老板开创了华国第一例悬念营销、第一例招商巨型户外广告,实实在在的在最短的时间缔造了“爱多神话”。
在最短的时间主导了“爱多”品牌,带动了华国家电行业营销模式的重大变革,曾一度被评为20世纪末华国商业历史永远不能被遗忘的商界奇才。
如果爱多没有出现危机,没有在仅仅四年的时间就轰然倒塌的话,那爱多一定会在华国数码行业留下显赫的一笔。
实际上,爱多公司的老板也曾极具魄力,大手笔的营销策略使一个1996年的2亿产值的工厂,一年之后狂增至16个亿的企业集团。
他习惯站在公众视野中心,爱多危机爆发前几个月,他和妻子的婚礼曾轰动一时:138万响鞭炮,18辆车牌号码连在一起的白色奔驰花车,1000多位身份显赫的贵宾。
而爱多跟他的老板越是显赫,到了四年之后爱多vcd的倒闭。
老板被捕入狱,这个消息出来的时候才被无数人觉得如此的难以置信。
在看到这个名字的时候,杨建光忍不住有些心动了,爱多的成功,那就证明了这个名字的可行性。
不过唯一的问题就是,这个注定四年之后会消亡的品牌名字,自己究竟要不要用,用了四年之后,会不会跟爱多一样走向灭亡?